The campaign will be in English, Spanish, Chinese, and Vietnamese and will run for three years in print, radio, and digital forms between May 30 to Sept. 5.
It will focus on areas having the maximum population of immigrants, including California, New York, Florida, and Texas.
According to the division chief of policy and programs for the Office of Citizenship at USCIS, “You've got to create that sense of urgency, and until they've reached that sense of urgency, they'll just coast.”
Data provided by the Migration Policy Institute in Washington confirmed that the Chinese immigrants made the fourth largest community of immigrants in the United States, the first three being Mexicans, Filipinos, and Indians.
People lack knowledge about naturalization of citizenship
A New York-based immigration law firm’s Patrick Klauss said that the launch of such a campaign meant that people lacked the information on who was eligible for naturalization.
“The cynical answer, while it is hard to speculate on other motivations of USCIS, is filing fees for a naturalization application could also be a factor. It costs $680 to file the paperwork,” Klauss said, adding that there had been an increase in number of naturalization applications since the campaign was launched.
Many content with green cards
Meanwhile, some immigrants feel that having a green card is enough and that they do not need U.S. citizenship.
Liu Zhao, 36, who got her green card after working in U.S. for more than 10 years, said, “I don't feel the need to become a US citizen. It's convenient enough to have a green card. If I became a US citizen, I wouldn't like applying for a visa to go visit China.”
Another factor is that many countries like China do not allow dual citizenship, and people want to stay connected with their roots.
“Another factor could be tax implications. A US citizen is subject to US taxes regardless if they move abroad one day and never return to the US," Klauss added.